Here we get stuck into the marketing component of the course and we cover one of the most important things when it comes to your marketing plan…
Deciding who are your best customers.
You simply can’t help everyone.
You can’t help people who have no money.
You can’t help people who will not commit and follow your exercise and nutritional guidelines.
So why does your marketing attract these types of people?
It all comes down to you selecting your avatar.
Avatar basically means your ideal customer and how best to find them and their friends.
So you attract clients that show up all the time, don’t cancel at the last minute, always pay, and refer their friends.